Online Sales Keep Growing!

Many EstarOnline equipped online retailers' are experiencing record sales growth!

Significantly, this growth has not been limited to one market sector, however has seen dramatic increases across most shopping categories. Estar etailers selling everything from sports merchandise to pharmaceuticals, fashion clothing to books; stationery, music, DVD's, technology products and video games have all enjoyed sales improvements.

Particularly notable is the growth in clothing sales online where local etailers have enjoyed unprecedented spending increases. Again overseas trends parallel the local experience. Some reports from the States show that during the 2005 holiday season online shoppers spent most on clothing; US$5.3 billion, a 42%jump from 2004.

Combined, EstarOnline's iSAMS (Internet Sales & Management System), customers have enjoyed their strongest sales growth since the first online automated supply chain solutions of this type were deployed back in 1999.

The growth enjoyed by some of EstarOnline's Australasian customers are even larger than that being reported in overseas markets, where according to U.S sources online retail sales (across all categories) have grown by a massive 25% in 2005. The same sources are predicting that online retail growth will tail off to around 20% in the coming 3 years.

While acquiring new customers and retention of existing customers are the key aspects to achieving sales growth. The ability to fulfil orders accurately and efficiently, while exceeding customer expectations are just as important. iSAMS customers are increasingly able to achieve these objectives with minimal human intervention through the automated supply chain processes inherent in the ASP (Application Service Provider) services Estar provide. The ability to grow sales without having to keep increasing staff levels ensures this sales channel will continue to prosper in the future.

Each element, from reliable user friendly self service ordering online, through automated payment processing to dispatch and fulfilment are automated. Order Procurement, Customer Relationship Management functions are again mostly automatically achieved.

Through the use of integrated up-sell and cross-sell functionality, extensive discounting options and enhanced product presentation technologies, LaunchPad Mail (email marketing) and advanced Affiliate management tools, iSAMS customers are achieving spectacular results!

The appeal of online shopping to a wider demographic, greater penetration of broadband and the wider acceptance of the core principles of convenience and choice online, are also all contributing to this growth trend.