With more traditional forms of media such as print advertising and direct mail, it is difficult to track who received your communication or if they even read it. It is even more difficult to truly measure the success of those campaigns. With LaunchPadMail, you can track in real time who opened your messages, when, how often, which links they clicked and which pages they visited on your website. Comprehensive reporting tools allow you to identify what worked and what didn’t, maximizing your return on your marketing spend.

LaunchPadMail is secure, reliable, easy-to-use and designed to suit enterprises of all sizes. Its flexibility provides all necessary services, features, and capabilities to support the most complex email marketing campaigns.

The Solution

LaunchPadMail is a powerful email marketing solution, which is used to create and deliver permission-based, personalised email campaigns. LaunchPadMail enables marketers to implement dynamic customer acquisition, retention, and loyalty strategies, as well as reduce operational and technology risk in executing such programs. It is ideal for B2C as well as B2B communications and has been designed to help marketers develop email campaigns that are true one-to-one communications medium. All communication activity is fully trackable and viewable to the user in an easy to use web browser.

LaunchPadMail is available as a stand alone product or as a fully integrated module as part of our ecommerce automation solution iSAMS (Internet Sales and Management System).

Features of LaunchPadMail

• Client Database Management tools
• Database import, merging, set up and ongoing management
• Bulk Data Upload / Download Services
• Scheduled Sending of Email Campaigns
• Detailed Campaign Reporting & Statistics
• TXT-SMS Marketing Campaigns
• Ability to Create HTML & plain text campaigns
• Timely, targeted campaigns

Tracking Features of LaunchPadMail

All Email responses are tracked in real-time and update the profile database. Tracking includes:

• Number of emails Sent (Plain Text & HTML)
• Delivered Emails
• Bounced Emails
• Number of emails Opened (HTML only)
• Summary of Click-throughs by each URL within an email
• Track Click-throughs from individual recipients of an email
• Total Click-throughs from an email
• Track actions of each recipient
• Provision of Customer Updating by recipient
• View & Manage Customer Lists
• Reply Management
• Automated "Unsubscribe" management
• Sales Achieved from Campaign (iSAMS only)