Recent Posts

How successful Kiwi brands are entering foreign markets via the internet

NZ Retail

Opinion Piece by Andrew Buxton, CEO eStar

Major expansion in retail means acquiring new customers. In simple terms that is done either through the expansion of products, services, or brands offered, or by expanding into new markets. Traditional market expansion has been through adding more physical retail stores.

Traditional store growth for retail chains in New Zealand, with our small population of 4.5 million, usually reaches saturation at about 50-70 stores for most brands. For successful retail brands the next step is to look overseas. While there are many retail examples of international store expansion, such as Pumpkin Patch, Kathmandu or Rodd & Gunn, many have struggled to make such international expansion a financial success. Expansion through physical stores has a large commitment – store leases, fit-out costs, people costs, stock holding and distribution costs in market, not to mention market entry and store promotion. It’s a big commitment with high risks.

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Fighting fraud this shopping season

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Opinion Piece by Andrew Buxton, CEO eStar

With the continuing growth in online shopping a less glamorous side of this trend is the increase in online fraud. As we head into the major shopping season of the year, expectations are that this year will be no exception.

Globally online retail fraud now accounts for over one per cent of all online sales, and with annual growth at nearly 24 per cent per annum it presents a clear and real threat to Australasian retailers. In this online environment, merchants are liable for every payment they receive. With credit cards without a signature being the most common payment method accepted, there is no fallback to the banks - online, merchants are responsible for their own security.

Services to help identify individuals – such as the MasterCard Identity Check are helpful and have some impact. But online fraud is largely “friendly” fraud, which means better verification of an individual won’t make any difference.

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NBR - eStar launches risk management profile as a stand alone service


First Published in NBR - 19 October 2015 by Joshua Riddiford

eStar launches risk management profile as a stand alone service

A Christchurch based E-commerce company is expanding access to a software tool which uses a wider range of factors to help kiwi and aussie retailers crack down on online fraud.

eStar online launched their risk management profiler as a stand-alone service providing real time information on fraud risks associated with online transactions. The service has already been available as part of a wider package to existing customers.

eStar online’s risk management profiler uses patterns and analysis gained from 12 years of e-commerce fraud data from a client base including some of the largest retailers in NZ and Australia to identify warning signs and allocate a risk score to transactions.

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eStar helps Aussie businesses combat online fraud with new SaaS tool

Retailers gain real time access to risk profiles based on more than 12 years of retail transaction data

MELBOURNE, Australia, 19 October 2015 – eStar, Australasia’s largest specialist eCommerce solutions company, has launched a standalone SaaS-based tool to protect retailers from fraud by automating risk analysis of online orders.

Risk Management Profiler (RMProfiler) aims to reduce the ratio of fraud experienced by local retailers to between 0.2% - 0.05%, against a global average of 1%.

Configurable to suit individual merchant risk profiles, RMProfiler uses patterns and analysis gained from eStar’s 12 years of analysing eCommerce fraud data to achieve this, from a client base including some of the largest retailers in New Zealand and Australia.

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