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Let's talk about CX

eStar CTO Matt Neale asks: is tech enough to improve customer experience?

You could argue that customer experience in the online landscape has not fundamentally changed in recent years, despite the rise of new and recycled offerings, such as artificial intelligence (AI), machine learning, augmented reality, virtual reality and a whole lot of other ‘virtual’ buzzwords.

Let's talk about CX

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Fresh to market

Digital strategist Greg Randall discusses an online marketing strategy for a franchise business model.

Head office marketing teams in a franchise business model need to work harder and smarter than any other marketing function to succeed and grow purely because of the way the business is structured.

Fresh to market

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