Blue Illusion appreciates it has busy customers and knew there was an opportunity to improve the in store experience if customers could check inventory availability in store before they arrive. They called on eStar to achieve two critical activities to make this work:

• Effectively connect to existing Blue Illusion inventory systems and,
• Deliver an elegant and intuitive online experience on all product pages for people to check inventory availability of specific products for specific stores.

Blue Illusion needed to build on their brand positioning strategy of being an authority in fashion. To achieve this they needed to create content. To monitise this strategy they needed this content to sit within the eCommerce technology to seamlessly send people to product detail pages to purchase.

Blue Illusion's "Style Hub" is an example of using eStar's flexible content management system to highlight new arrivals and showcase their knowledge in pulling together outfits from new and existing product ranges.

To grow its omnichannel experiences Blue Illusion recognised the need to ensure all product and style content needed to elegantly translate to smartphone screens.

Blue Illusion and the eStar design team worked closely together to ensure all experiences Blue Illusion wanted to create for its customers would be easily consumed on the smaller screens.