eStar is excited to be exhibiting at Online Retailer 26-27 July at stand 1228.

We have a large presence at this year’s premier Australian retail event, including eStar speakers, prize giveaways at our booth, and the chance to gain insight into present and future eCommerce site strategies with eStar’s Digital Strategist.

eStar’s Client Services Director, Richard Berridge on thinking boring for your eCommerce buck.

Home and interiors lovers rejoice – Freedom Furniture is now offering online shopping to New Zealand consumers following the implementation of a full eCommerce solution by eStar.

eStar's Digital Strategist Greg Randall debates whether retailers should present products on the home page.

The customer journey is getting longer. Google in 2010 stated five digital touch points in an average customer journey, in 2015 this increased to thirteen. The flagship store is no longer on Pitt Street or Castlereagh Street. The biggest impact on your customers – for awareness, consideration and buying – is your digital store.