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Fresh to market

Digital strategist Greg Randall discusses an online marketing strategy for a franchise business model.

Head office marketing teams in a franchise business model need to work harder and smarter than any other marketing function to succeed and grow purely because of the way the business is structured.

Fresh to market

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Let's get personal

eStar Chief Client Officer Richard Berridge discusses the rise of product personalisation.

Fashion has entered a new era of personalisation and it’s making waves across the globe. In recent years, Australian retailers have brought individualism to new heights, allowing shoppers to put their own unique stamp on their favourite accessories and clothing.

Let's get personal

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