It's all in the plan. When people think about peak promotional trade it is the major industry events that come to mind like Black Friday, Cyber Monday or Boxing Day. But just as important are the internal events such as a new season or brand launch.

eStar Client Services and Partner Manger, Kylie Williams shares why peak trade success - is all about planning.

Black Friday and Cyber Monday are officially over for 2020. eStar’s clients achieved an average online transaction growth of 121% in comparison to the Black Friday and Cyber Monday period in 2019.

Several clients increased their online sales by more than 250% from this long weekend period last year. These are fantastic results, far exceeding the market rate of 22%-35% growth of Black Friday and Cyber Monday sales year-on-year according to Adobe Analytics.

Effective fulfilment is a critical step in the customer journey, and one where meeting the client’s expectations is make or break in determining whether they become a repeat customer.

Take a look at our latest eBook to learn about how you can unlock fulfilment success with eStar OMS, recognised by Gartner as a world class Distributed Order Management system.

Scalability is vital in online retail, especially in the rapidly changing environment that has been brought about by COVID-19.

The effects of COVID-19 impacted business overnight, many retailers struggled to handle the increase in demand of online orders; possibly highlighting flaws in the technology, platform, or solutions they had employed.

eStar CTO Matt Neale asks: is tech enough to improve customer experience?

You could argue that customer experience in the online landscape has not fundamentally changed in recent years, despite the rise of new and recycled offerings, such as artificial intelligence (AI), machine learning, augmented reality, virtual reality and a whole lot of other ‘virtual’ buzzwords.