Digital strategist Greg Randall discusses an online marketing strategy for a franchise business model.

Head office marketing teams in a franchise business model need to work harder and smarter than any other marketing function to succeed and grow purely because of the way the business is structured.

David Jones sees 61.8 per cent growth online in last six months as online grew in leaps and bounds, according to a trading update from parent company Woolworths Holdings.

eStar experts explore the complexities and opportunities of an online marketing strategy for a franchise business model.

Head office marketing teams in a franchise business model need to work harder and smarter than any other marketing function to succeed and grow purely because of the way the business is structured.

eStar Chief Client Officer Richard Berridge discusses the rise of product personalisation.

Fashion has entered a new era of personalisation and it’s making waves across the globe. In recent years, Australian retailers have brought individualism to new heights, allowing shoppers to put their own unique stamp on their favourite accessories and clothing.

eStar Digital Strategist discusses the importance of getting your sub-category page right.