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How to fulfil great customer expectations

eStar account manager Amanda Dillon discusses fulfilling great expectations.

Customer expectations are constantly increasing and their expectations to have their orders delivered in full and on time and for a seamless shopping experience are higher than ever.

Retailers then must be able to support a streamlined fulfilment process, which is a simple aim but usually complex to achieve.

How to fulfil great customer expectations

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Best practice

Digital strategist Greg Randall defines the business evolution to leverage the online channel.

For retailers and B2Bs to leverage the power of the online channel, evolving the eCommerce technology is one piece of a bigger puzzle.

It’s not just a channel evolution, it’s a business-wide evolution.

Best Practice 1

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