eStar CEO, Andrew Buxton, defines retail system building blocks and the importance of getting them right.

Taking Search Engine Optimisation (SEO) seriously for eCommerce websites means giving your brand the best opportunity at being found by your target market - the digital equivalent of being the shop on the coveted High Street corner. Getting your SEO performing on a beautifully designed and easy to use website helps to support the performance of your bricks-and-mortar stores and also maximises your presence with established and new customers.

eStar's CEO, Andrew Buxton, explains to retailbiz the importance of understanding your customer to the success of your digital store and its impact on your online, and in-store, sales.

 

eStar’s CEO, Andrew Buxton, explains why Amazon coming to Australia is great for competition.