Stay informed with latest news from the world of eCommerce, new eStar updates and features and see how our clients are connecting with more customers than ever before.
Franchise and cooperative structures in retail are common and have many benefits, particularly for the bricks and mortar stores, which are then locally owned and operated.
As online has continued to contribute a bigger share of total sales, this has created challenges for these retailers to navigate. The key challenge can be how these businesses set up eCommerce to ensure their customers are receiving exceptional service while balancing the needs of the franchisee and franchisor.
eStar Client Services and Partner Manager Kylie Williams shares insights around navigating the peak trading period.
How did you and everyone around you think the 2022 peak period would go? I don’t believe anyone was really confident in predicting what would happen over the two major sale months of the year – November, which encompasses Click Frenzy, the growing popularity of Singles Day, Black Friday and Cyber Monday and December, which houses the pre-Christmas spending and then the Boxing Day sales.
If someone contacts you via Facebook messenger saying they are from eStar Recruitment, who then provides a WhatsApp group called ‘eStar WhatsApp Working Group’ – please be advised this is a Scam and not eStar or any associated company to eStar.
Mark Greaves Chief Fulfilment Officer at eStar discusses the need to focus on improving profitability from your eCommerce channel.
With eCommerce now accounting for a much larger portion of sales, the return from investing in efficiency gains has never been greater. A few years back when eCommerce channel sales comprised a smaller percentage of sales, it was easy to delay conversations on improving profitability and focus on growing top-line sales.
We’re uniting excellent customer communications with exceptional online shopping experiences. eStar welcomes Dotdigital as their latest partner to strengthen our clients eCommerce journey.
Click & Collect demand continues to grow faster than the rest of online orders and remains a key growth strategy for online. Click & Collect also can be known as a local pickup or BOPIS (Buy Online; Pick up In-Store). Click & Collect remains a key differentiator retailers have over the pureplay competitors.
