Mark Greaves Chief Fulfilment Officer at eStar discusses the need to focus on improving profitability from your eCommerce channel.

With eCommerce now accounting for a much larger portion of sales, the return from investing in efficiency gains has never been greater. A few years back when eCommerce channel sales comprised a smaller percentage of sales, it was easy to delay conversations on improving profitability and focus on growing top-line sales.

We’re uniting excellent customer communications with exceptional online shopping experiences. eStar welcomes Dotdigital as their latest partner to strengthen our clients eCommerce journey.