Platform

Platform

eStar delivers and develops a feature-rich, enterprise class eCommerce platform that is proven, reliable, scalable and secure. eStar’s eCommerce platform powers some of the most prominent retail and merchandise brands across Australasia.

Foundation for growth

Foundation for growth

Power and scalability

At the heart of your digital flagship store is the eStar eCommerce platform: highly-functional technology, reliable, modular and secure. It provides the foundation for exceptional customer experience and supports you in driving sales and growth for your store, online and emerging digital channels.

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Content, merchandising, SEO

Content, merchandising, SEO

Control and function

Put powerful tools to manage content, merchandising, and SEO-related activities in your eCommerce team’s hands.

Mobile commerce

Mobile commerce

Be everywhere

Create responsive commerce sites that excel on mobile devices. Build experiences that match your customer and how they want to shop.

Learn how eStar clients grow their online sales by an average of 38% year-on-year

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Solving Store Fulfilment and making it a competitive advantage for Briscoes

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A World Class eCommerce solution and rapid growth for David Jones

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Payments

Payments

Flexible and seamless

Provide the payment options preferred by your customers, supporting multiple payment types across markets, brands, currencies and regions.

Online fraud protection

Online fraud protection

Mitigate risk

Protect your business and reduce fraudulent transactions and chargebacks with eStar’s built-in risk management solution.

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Customer service

Customer service

Sell more

Extend eCommerce capabilities across traditional sales channels, including mail and phone based ordering.

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Order management

Order management

Be efficient

Automate and orchestrate key order processes with intelligent order management and fulfilment solutions.

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Start delivering outstanding digital experiences to your customers

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Learn how Bed Bath & Beyond increased conversion by 57% through fulfilment optimisation

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Platform hosting and maintenance

Platform hosting and maintenance

Assured confidence

Have your eCommerce site hosted on world-class, reliable and scalable infrastructure, with full-service platform, infrastructure and application management.

Continuous platform updates

Continuous platform updates

Weekly improvements

Automated platform updates, including patch management, platform enhancements, and new features are released weekly.

Data and payment security

Data and payment security

PCI compliance

Protect your brand with rock-solid security on a platform that is PCI-DSS Level 1 compliant.

System integration

System integration

Works with you

Improve productivity and operational efficiencies with seamless integrations to supporting systems, open API’s, and rich data models.

Case studies

Building amazing online experiences

When eStar was selected by David Jones as the enterprise eCommerce technology of choice (in 2019) to power the David Jones eCommerce channel, the requirements for eStar were broader than just providing world-leading technology. eStar was selected to provide the eCommerce technology.

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An expanding partnership

Fashion retailer Country Road Group has been an eStar client since 2010 when it launched its first eCommerce platforms for both Country Road and Trenery. Following the 2013 acquisition of the Mimco and Witchery brands eStar’s eCommerce platform was chosen after an extensive evaluation process.

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Solving store fulfilment with eStar

Fulfilment is one of the most critical steps in the eCommerce customer journey. Briscoe Group approached eStar to help solve their store fulfilment challenges and the result was a new Order Management and Fulfilment module. Its improved delivery times and customer satisfaction.

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Distribution challenges solved with eStar

Freedom Furniture has been in New Zealand for 23 years. The company has 15 stores throughout the country including four franchise locations. These stores are mainly in more densely populated urban cities and towns. Most stores are located in the North Island.

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Loyalty and beyond with eStar

Air New Zealand went live with eStar eCommerce in 2019. The new loyalty store allows Air New Zealand and their Airpoints programme to build sustainable leadership as New Zealand’s most valuable loyalty scheme with a world-class eCommerce store making loyalty redemption seamless.

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Driving customer acquisition with eStar

Bed Bath & Beyond went live with eStar eCommerce in 2018. Online sales improved immediately, and sales performance has already seen significant growth over the previous year. The new digital store allows for their entire range to be presented online.

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Franchising and eCommerce work together at Stirling Sports

Franchise business models have unique and specific requirements. These requirements can cause a degree of complexity when it comes to eCommerce. eStar has designed and built a comprehensive solution to tackle this complexity.

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A Smart Move

Paul Carroll migrated from Magento to eStar eCommerce in late 2019. The smooth transition from an ageing solution to one that sets Paul Carroll up for future growth across four sites has been a smart move. The new sites give Paul Carroll the technology, partnership and confidence to grow digitally.

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Sacha Drake goes responsive with eStar

Confronted with customers increasingly clamouring for a better mobile experience, fashion retailer Sacha Drake looked to its eCommerce provider eStar for a solution. By implementing a responsive site, the company has met the demand from customers.

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100% Appliances boosts digital business with eStar

Recognising that its online presence was essential to the operation of over 50 nationwide franchise-owned stores, 100% Appliances looked to eStar to deliver an innovative online presence that met the needs of its members and customers.

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