Paul Carroll to partner with eStar for an ultimate shopping experience for its customers

eStar, Australasia’s largest specialist eCommerce solutions company, today announced a new partnership with Australian shoe brand Paul Carroll. As part of the contract eStar will partner with Paul Carroll to transform its online presence for both wholesale and retail customers so that they can enjoy a seamless and highly integrated Omni-channel experience.

Aside from elevating the online platform for Paul Carroll to enable greater and easier integrations and functionalities; eStar will provide a consumer and B2B website for wholesale customers.

It will also be leading the customer experience design process for Paul Carroll. This will be a highly engaging process that includes deep analysis of its online customer behaviours, interviewing store sales people to determine what great one-to-one experiences look like, and digitally translating these physical experiences into the most desirable online experience for customers.

John Carroll, Managing Director of Paul Carroll, said “We are currently at a stage where we are looking to expand our footprint across Australia, while providing a state of the art shopping experience to our wholesale and retail customers. eStar will help us unlock much needed scalability and flexibility to cope with business growth. This enhancement will also set us up to roll out new initiatives to customers quickly, while improving processes and acquisition strategies.  The proven ability to deliver was a critical element in our choosing to partner with eStar who have a great record of success.” He added.

According to the Australian research report by IBIS World, the online shoe sales industry has flourished over the past five years and the industry revenue is expected to grow by an annualised 11.1 percent over the five years through 2018-19, to reach $510.5 million. With such high growth rate comes increased competition which calls for world-class customer experience to differentiate against the competition.

Andrew Buxton, Chief Executive of eStar said “eStar has a long and successful track record of providing eCommerce solutions that can flex, scale and seamlessly integrate with our customers’ existing technologies. These solutions enable them to provide their customers with the ultimate shopping experience across all channels”.

“With the rise of Omni-channel retailing in Australia, customers are increasingly demanding a variety of fulfilment options to suit their convenience such as find in-store, click and collect, among other shopping patterns.  Retailers like Paul Carroll need to have a scalable and integrated eCommerce solution to satisfy the varied customer demands and provide an end-to-end seamless experience for making purchases, payments and aftersales processes” he added.

The new Paul Carroll eCommerce solution is scheduled to launch in the first half of 2019.


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