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Digital Strategy

How the 'Delta consumer' is redefining customer experience

eStar senior project manager Patrick Gaskin shares why the 'Delta consumer' is redefining customer experience.

Last year I wrote about the COVID consumer and how the ebb and flow of what, in hindsight, was a predictable cycle of lockdowns and subsequent easing of restrictions was impacting consumers.

Since then, a lot has changed. So how has it changed consumer behaviour and eCommerce?

How the 'Delta consumer' is redefining customer experience

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Delivery in the details

eStar senior project manager Patrick Gaskin discusses store fulfilment in the time of COVID.

The disruption of the past 18 months has brought on change, both temporary and permanent. Central business districts – the mecca of foot traffic – have remained largely deserted as people continue to work from home and shop online. Lockdowns remain a constant threat, fuelling uncertainty and hurting consumer confidence.

Delivery in the details

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Let's get loyal

eStar chief client officer Richard Berridge discusses why loyalty is important and not all about discounts.

Building a loyal customer base is one of the key foundations to retail success. Customers who are loyal to your brand spend more, and more frequently. They refer more customers than those who are brand agnostic. They are your greatest advocates, your greatest revenue driver, and your greatest source of feedback.

Let's get loyal

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