News

Stay informed with latest news from the world of eCommerce, new eStar updates and features and see how our clients are connecting with more customers than ever before.

Digital Strategy

Navigating peak trading before Christmas

eStar Client Services and Partner Manager Kylie Williams shares insights around navigating the peak trading period.

How did you and everyone around you think the 2022 peak period would go? I don’t believe anyone was really confident in predicting what would happen over the two major sale months of the year – November, which encompasses Click Frenzy, the growing popularity of Singles Day, Black Friday and Cyber Monday and December, which houses the pre-Christmas spending and then the Boxing Day sales.

Navigating peak trading before Christmas

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Understanding and optimising your marketplace

Comma Consulting Senior Strategist Greg Randall explains the Marketplace hype and what makes a marketplace a winner from the consumers perspective.

A common buzzword creeping into a retailer’s vernacular is “Marketplace” and how this should be part of a retailer’s overall growth plan. It’s no wonder it’s a hot topic: 63% of global online spending in a 12-month period occurred on online marketplaces (includes Amazon sales data).

Understanding and optimising your marketplace

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How to fulfil great customer expectations

eStar account manager Amanda Dillon discusses fulfilling great expectations.

Customer expectations are constantly increasing and their expectations to have their orders delivered in full and on time and for a seamless shopping experience are higher than ever.

Retailers then must be able to support a streamlined fulfilment process, which is a simple aim but usually complex to achieve.

How to fulfil great customer expectations

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Best practice

Digital strategist Greg Randall defines the business evolution to leverage the online channel.

For retailers and B2Bs to leverage the power of the online channel, evolving the eCommerce technology is one piece of a bigger puzzle.

It’s not just a channel evolution, it’s a business-wide evolution.

Best Practice 1

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