The Paddy Pallin team, in partnership with Viare, has transformed the way it operates during Club Sale events, moving from week-long fulfilment cleanups to same-day order turnarounds. Paddy Pallin is now managing more orders in less time, delivering faster experiences that customers love.
Between November 2024 vs. November 2025, Club Sale event orders increased by 24% and revenue grew by 40%. Paddy Pallin processed 1.5 times more orders in a single day than it used to take in an entire 5-day Club Sale.
“It’s another testament to what we’ve achieved utilising Viare (OMS), we’re able to manage significantly more orders in less time. Our customers seem to really appreciate how quickly we can turn orders around, exceeding their expectations,” says Chris Ward, Paddy Pallin Group IT Systems and Support Lead.
That’s the power of Viare scaling fulfilment operations and elevating customer experience, without compromise.
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