eStar clients Boxing Day online sales 2.5 times over normal trading day

According to Hitwise Boxing Day continues the tradition as the most successful day for retailers with consumer buying research kicking off after lunch on Christmas day.

Learn more from the Hitwise Christmas Unwrapped webinar, or Top Stats from Boxing Day 2018: Australia’s largest online retail day grew a further 7.5% YoY (total retail visits).

eStar’s clients showed an average online transaction growth of over 240% on normal trading during the 2018 Christmas / Boxing day period.

While eStar’s clients increase exceeded over 240% during the period, page load times showed no degradation of services despite extra customer visits, orders and sales occurring.

Slow loading websites costs retailers millions and has a direct correlation on conversion rates, especially with the increase in mobile usage.

Page load speeds are driven by a host of factors such as page design, content, eCommerce solution used, and if the infrastructure / hosting environment is not equipped to handle the increased volume of traffic. It is important to get the balance right.

Retailers can do more to meet consumer expectations. eStar can help ensure retailers have a sound digital strategy in place to deliver the best customer experience.

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