Paul Carrolls' premium footwear now on eStar platform

Paul Carroll went live with their new, very clean and stylish website, on the eStar platform at the end of August. Congratulations Paul Carroll for your new site and thanks for the kind words!

“I’ve worked on quite a few website launches and you guys have gone above and beyond any others I’ve worked with - I’ll be singing your praises for a long while yet!!”

Paul Carroll is a successful Australian shoe retailer based in Perth, currently expanding rapidly into Melbourne. They offer a great selection of stylish comfortable shoes to meet a wide range of customer needs and occasions. Stocking over 30 brands, both in-house and international, now wholesale to over 250 businesses across Australia.

The eStar eCommerce solution for Paul Carroll included these key features:

  • A full suite of integrations to Retail Express API Version 2
  • Click and Collect and Find in Store features to leverage brick and mortar stores
  • Afterpay to attract a wider group of audience

The launch of the Paul Carroll website is certainly not the end of the eStar eCommerce journey and the next phase of project is already underway:

  • Additional B2C satellite sites for the other Paul Carroll Group brands
  • B2B site
  • Optimize fulfilment process to enhance scalability, efficiency, and delivery time.

This is the beginning of our partnership and we look forward to watching Paul Carroll develop with eStar.

Paul Carroll