News

Stay informed with latest news from the world of eCommerce, new eStar updates and features and see how our clients are connecting with more customers than ever before.

eCommerce

Optimise your eCommerce Platform with Experian

In the face of the COVID-19 pandemic, eCommerce has experienced a phenomenal rise in Australia since 2020. Not only does an eCommerce strategy generate direct revenue, but it also provides a means to better understand customers’ needs and preferences in detail, via volumes of available and transactional data.

Online interactions provide the means to collect and analyse data on hundreds, thousands, or even millions of customers in ways that are impossible through simple face-to-face in-store interactions.

Optimise your eCommerce Platform with Experian

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Plan of action

It's all in the plan. When people think about peak promotional trade it is the major industry events that come to mind like Black Friday, Cyber Monday or Boxing Day. But just as important are the internal events such as a new season or brand launch.

eStar Client Services and Partner Manger, Kylie Williams shares why peak trade success - is all about planning.

Plan of action

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