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All things to all people: Kiwi retailers share their omnichannel strategies

NZ RetailFirst, it was all about bricks and mortar stores. Then retailers had to adapt to online shopping. Now, consumers expect to seamlessly purchase through any and all available channels. Sarah Dunn and Elly Strang asked nine top New Zealand retail specialists how they’re addressing demand for omnichannel solutions.

Encouraging omnichannel adoption eCommerce platform solutions provider eStar is an omnichannel specialist which works with some of the biggest retailers in New Zealand. Its clients include Country Road, Briscoe Group and Rodd & Gunn. It has experience in implementing click and collect models for retailers, and foresees major growth in this area. Chief executive Andrew Buxton tells us more.

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