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Click & Collect demand continues to grow faster than the rest of online orders and remains a key growth strategy for online. Click & Collect also can be known as a local pickup or BOPIS (Buy Online; Pick up In-Store). Click & Collect remains a key differentiator retailers have over the pureplay competitors.
eStar Senior Project Manager Patrick Gaskin looks into the latest fulfilment developments.
Two years has been a long time in the world of online fulfilment and the focus at this year's Retail Fulfilment Summit, which returned after an absence of two years, certainly reflected that.
There’s no doubt about it, Click & Collect is huge!
As the name suggests (and everyone knows!), allows customers to order online and pick their goods up in store, at a time and location of their convenience.
In Australasia, Click & Click is growing, for example Harvey Norman claim Click & Collect is over 50% of online, when The Warehouse launched Click & Collect 2 years ago, it went to 10% in the first week, and is now over 30% of online sales.
