Consumers are likely to have broken records over the recent this Black Friday weekend sales, with retailers estimating spending spree surpassing $6 billion across the four-day sales frenzy, marking a 3% increase from last year

eStar chief technology officer Matt Neale looks back at the peak trading season.

Well, it's that time of year again, where the peak trade tension, the celebrations or commiserations have been and gone, and we look ahead to the next round.

Just like that another Black Friday and Cyber Monday is done and dusted. eStar’s clients saw another strong result with sales significantly up and one up by as much as 186% compared to the Black Friday and Cyber Monday period in 2020.

Black Friday and Cyber Monday are officially over for 2020. eStar’s clients achieved an average online transaction growth of 121% in comparison to the Black Friday and Cyber Monday period in 2019.

Several clients increased their online sales by more than 250% from this long weekend period last year. These are fantastic results, far exceeding the market rate of 22%-35% growth of Black Friday and Cyber Monday sales year-on-year according to Adobe Analytics.