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October 2021

How the 'Delta consumer' is redefining customer experience

eStar senior project manager Patrick Gaskin shares why the 'Delta consumer' is redefining customer experience.

Last year I wrote about the COVID consumer and how the ebb and flow of what, in hindsight, was a predictable cycle of lockdowns and subsequent easing of restrictions was impacting consumers.

Since then, a lot has changed. So how has it changed consumer behaviour and eCommerce?

How the 'Delta consumer' is redefining customer experience

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