News

Stay informed with latest news from the world of eCommerce, new eStar updates and features and see how our clients are connecting with more customers than ever before.

March 2016

Australian growth drives new senior appointments for eStar

John Menagh, Sales Director, and Greg Randall, Digital Strategist join the team

 

MELBOURNE, Australia – Monday 21st, March 2016 – eStar, Australasia’s largest specialist eCommerce solutions company, has today announced two new senior appointments to bolster its growing operations.

John Menagh joins eStar as Sales Director, Australia, and will be responsible for sales and business development opportunities in the Australian market. Greg Randall joins the business as a Digital Strategist for Australia and New Zealand.

John Menagh    Greg Randall 

John Menagh, Sales Director (above left) and Greg Randall, Digital Strategist (above right), join eStar

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Four key insights into the connected New Zealand consumer

Google recently published data on the online behaviours of the New Zealand consumer as of mid-2015

By Greg Randall

First Published by EConsultancy on 6 March, 2016

Google Barometer

Though none of Google’s findings is breaking news, what’s important for NZ retailers is not the data itself, but how to respond to it.  

This article reviews the four key insights and provides guidance on how retailers could (and should) respond to build greater customer experiences. 

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Customer Led Innovation - Click & Collect

Click & collect

There’s no doubt about it, Click & Collect is huge!

As the name suggests (and everyone knows!), allows customers to order online and pick their goods up in store, at a time and location of their convenience.  

In Australasia, Click & Click is growing, for example Harvey Norman claim Click & Collect is over 50% of online, when The Warehouse launched Click & Collect 2 years ago, it went to 10% in the first week, and is now over 30% of online sales.

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