eStar Online Welcomes Industry Luminary Eric Morris to its Board

Melbourne, 23 January 2024 - eStar Online, Australasia’s largest eCommerce solutions provider, announced today that Eric Morris has joined its Board as a non-executive director.

Eric is an apparel industry leader with over thirty-five years of experience across retail, wholesale, licensing, marketing, and product development in Australia, New Zealand, and the wider Asia Pacific.

Eric founded and led the PAS Group, a Melbourne-based apparel group of 14 brands, for 16 years, a period which included an ASX-listing and subsequent merger with Brand Collective. Eric led the combined business as CEO of Brand Collective until mid-2023 when he elected to focus on non-executive and advisory roles. He continues to advise the Board of Brand Collective.

Before the PAS Group, Eric was General Manager of Private Brands at Myer and held director-level roles with Walt Disney Company and Reebok International.

"I am delighted to be part of the eStar family and excited about the opportunities that lie ahead. eStar has established itself as a key player in the digital commerce industry, and I am eager to contribute to its growth and success. As we navigate this ever-evolving landscape, I am committed to leveraging my experience to help eStar and Viare achieve their strategic objectives," says Mr Morris.

“We believe that Eric's diverse skill set, leadership capabilities, and retail strategic insights will be invaluable to eStar and Viare. His appointment comes at a crucial time for the company, and we are confident that his expertise will significantly contribute to our continued success and growth, particularly in the Australian market,” says Al Monro, eStar’s Chair.


eStar and Viare, have developed its eCommerce and Order Management & Fulfilment technologies for over twenty years to help facilitate more than $1.5B in annual sales online. eStar's clients include David Jones, Country Road Group, Briscoe Group, Air New Zealand Airpoints Store and successful brands such as dusk, Rodd & Gunn, Bed Bath & Beyond and many more

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