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Strategy

How the 'Delta consumer' is redefining customer experience

eStar senior project manager Patrick Gaskin shares why the 'Delta consumer' is redefining customer experience.

Last year I wrote about the COVID consumer and how the ebb and flow of what, in hindsight, was a predictable cycle of lockdowns and subsequent easing of restrictions was impacting consumers.

Since then, a lot has changed. So how has it changed consumer behaviour and eCommerce?

How the 'Delta consumer' is redefining customer experience

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Let's get loyal

eStar chief client officer Richard Berridge discusses why loyalty is important and not all about discounts.

Building a loyal customer base is one of the key foundations to retail success. Customers who are loyal to your brand spend more, and more frequently. They refer more customers than those who are brand agnostic. They are your greatest advocates, your greatest revenue driver, and your greatest source of feedback.

Let's get loyal

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Is business intelligence an oxymoron or just misunderstood?

eStar chief technology officer Matt Neale asks, is business intelligence an oxymoron or just misunderstood?

Effective use of data brings clarity to decisions, information to strategy, and ultimately - intelligence to business, but there is a common misconception we need to address, that data equals intelligence.

Is business intelligence an oxymoron or just misunderstood

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