eStar Client Services and Partner Manager Kylie Williams shares insights around navigating the peak trading period.

How did you and everyone around you think the 2022 peak period would go? I don’t believe anyone was really confident in predicting what would happen over the two major sale months of the year – November, which encompasses Click Frenzy, the growing popularity of Singles Day, Black Friday and Cyber Monday and December, which houses the pre-Christmas spending and then the Boxing Day sales.