David Jones Achieves Stunning Online Sales Growth

Congratulations to eStar client David Jones who has achieved incredible online sales results despite the negative impact of COVID-19.

The premium retailer saw online sales grow by 55.5%, which was 17.7% of total sales during the second half of 2020. This was an impressive result.

David Jones is Australia’s leading premium upmarket department store. It was founded in 1838 with the mission to sell ‘the best and most exclusive goods’. Today, David Jones continues to offer customers a luxurious shopping experience and access to international and national brands in fashion, beauty, homewares, food, and technology.

An important component of David Jones online success over the last year has been their ability to continuously rollout new digital initiatives and improvement. This has been achieved through the highly collaborative working relationship between eStar and David Jones. Together, initiatives are prioritized, refined, and developed. eStar is like part of the team at David Jones. With all parties working together towards a common goal.

Supporting this growth in order volume is eStar’s Gartner recognised Order Management system, which includes In-Store Fulfilment and Click & Collect functionality. Both features were invaluable when adaptability was the key to success throughout the pandemic.

David Jones Achieves Stunning Online Sales Growth

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