The 11th Principle

This guide documents the importance of what Euromonitor’s economic/consumer trend experts are calling ‘Experience More’. This is a mega trend they are calling out as being the over-arching consumer expectation when engaging with retailers.

The downloadable guide is designed to explain what The 11th Principal (experience more) specifically means for online retailers.

Download this guide to understand:

• A complete breakdown of what experience more means for today’s consumer needs
• How to construct service design
• The importance of people, props, and processes
• Examples of implementing The 11th Principal, including a client example in action