The 11th Principle

The 11th Principle

How employees, props, and processes help create amazing online experiences.

Two men discussing what is on a computer screen

This guide documents the importance of what Euromonitor’s economic/consumer trend experts are calling ‘Experience More’. This is a mega trend they are calling out as being the over-arching consumer expectation when engaging with retailers.

The downloadable guide is designed to explain what The 11th Principal (experience more) specifically means for online retailers.

Download this guide to understand:

  • A complete breakdown of what experience more means for today’s consumer needs
  • How to construct service design
  • The importance of people, props, and processes
  • Examples of implementing The 11th Principal, including a client example in action

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