News

January 2016

Boxing Day online sales over three times normal trading day

eStar’s customers showed average online transaction growth of over 300% on normal trading during the 2015 Christmas / Boxing day period.

While eStar’s clients increase exceeded 300%, during the period page load times showed no degradation of services despite extra customer visits, orders and sales occurred.

Slow loading websites costs retailers millions and has a direct correlation on conversion rates, especially with the increase in mobile usage.

Page load speeds are driven by a host of factors such as page design, content, eCommerce solution used, and if the infrastructure / hosting environment is not equipped to handle the increased volume of traffic. It is important to get the balance right.

Retailers can do more to meet consumer expectations. eStar can help ensure retailers have a sound digital strategy in place to deliver the best customer experience.

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