Big W, Australia’s leading department store chain, has implemented the EstarOnline technology platform to improve the omni-channel shopping experience for their customers.
In partnership with EziBuy, Big W can now offer faster delivery times and an even bigger fashion range. The redesigned public websites http://www.bigw.com.au/ optimised for multiple devices offer advanced merchandising and promotional features aimed at helping customers better find the brands they know and trust, at the famous Big W Everyday Low Prices.
A close collaboration between Big W, EziBuy and EstarOnline ensured a seamless project delivery of a very complex piece of work.
Operational efficiencies have been utilised to create a better customer experience, offering more convenience and choice. Big W Shoppers will see the product range grow and broaden, expanding the range across other key product lines over the coming months.
“We are pleased to support Big W as they leverage the recognised online retailing and logistics expertise of EziBuy and the proven EstarOnline technology platform to create a better shopping experience for their customers”, said Richard Berridge, Account Director at EstarOnline.