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Why retailers need to focus on their eCommerce strategy

Survey reveals how industry is adapting

Nine in 10 e-commerce retailers are adopting new technology at a rapid rate in response to a fast-changing retail market, according to a survey from SLI Systems conducted at the recent SLI Connect summit in Sydney.

SLI Connect is an annual one-day event that brings together Australia’s leading retailers to discuss, explore and learn from one another’s e-commerce experiences and goals.

According to the organisers, the survey provided a snapshot of insights, challenges and perspectives from Australia’s leading retailers about the coming year.

It appears that increasing competition and heightened expectations of the online experience have prompted Australian retailers to implement changes to their e-commerce strategies:

  • More than half (52%) have optimised their site for mobile and tablet
  • Almost half (48%) have upgraded their e-commerce platform
  • 29% have offered free shipping
  • One in five (19%) have started selling internationally

For the full Results click here.

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