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Briscoes online continues to significantly grow

We're proud to support our client Briscoe Group who recently reported another record profit and that their online business “has continued to grow significantly."  Online sales accounted for 4.5 per cent of the company’s sales for the year.

“Presenting new and innovative ranges to our customers is a key part of our strategy and the merchandise team has continued to look for opportunities to surprise and delight our customers.”

Added search functionality has been improved “to make it easier for customers to find what they are looking for”, the company’s managing director, Rod Duke, said.

eStar works closely with the Briscoe Group providing eStar’s iSAMS platform and other associated services to support their online initiatives across Briscoes, Rebel Sport & Living and Giving.  

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