May 2017

The True Cost (and Value) of an eCommerce Platform

eStar guide – ‘eCommerce platform strategies: a credible alternative for retailers using Magento’

An eCommerce platform is fundamental to the success of a retail business. It is the foundation of your online channel and needs to complement the bricks and mortar side of the business instead of competing with it.

As online retailers tackle an ever-changing business landscape requiring frequent platform upgrades, hardware upgrades and technical team overheads, moving to a fully supported, cloud-based, end-to-end ecommerce solution makes more and more business sense.

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