Content and Merchandising

“It is helpful to have both websites on the one platform as it has offered us economies of scale”

One of the core elements of eStar’s service delivery is to give our client’s complete control of their content and offer.

Users directly control pricing, discount promotions, including cross-sell and up-sell; as well as order and product based incentive configuration and presentation options. Content can be developed and scheduled for future presentation and is easily managed via sophisticated HTML editors. It is easy for users to change static content without any custom programming.

The solution includes a comprehensive integrated Content Management System (CMS) and merchandising toolset that allows marketers to easily manage products, catalogues, as well as merchandising and static content.

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